Industry News | August 13, 2012

Jack in the Box CMO Steps Down After 22 Years

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Terri Funk Graham, Jack in the Box Inc.'s senior vice president and chief marketing officer, is stepping down after 22 years with the quick-service chain, company officilas have announced.

In a call to analysts following the release of Q3 results, Linda Lang, Jack in the Box's chair and CEO, thanked Graham fro her "countless contributions," including oversight of the chain's advertising campaigns and product development, "which have contributed to our high level of brand awareness, as well as an impressive record of sales growth," Lang said.

Company officials said the chain is not looking for a replacement to fill the CMO role, but marketing responsibilities will be handled by internal talent.

Graham has "put together a very strong team, an experienced team, and she'll be assisting us during the transition," Lang added.

Under Graham, Jack in the Box has focused marketing efforts on the iconic and edgy character Jack, with his oversized ping pong ball-head and pointy yellow hat, perched at a jaunty angle.