Industry News | February 25, 2014

Jack in the Box Debuts New Monster Tacos

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Jack in the Box launched two new Monster Taco flavors: Bacon Ranch and Nacho.

The Bacon Ranch Monster Taco features Jack’s original Monster Taco, including shredded lettuce, and is then topped with cool ranch sauce and hickory smoked bacon. The Nacho Monster Taco features nacho cheese sauce and jalapeños.

“The original Monster Taco was such a fan-favorite that we brought it back to the menu in October to stay. Now with these new flavors, we’re kicking up Monster Tacos to the next level,” says Iwona Alter, vice president of menu strategy and innovation. “At Jack in the Box, we’re always looking for new and exciting ways to innovate our menu offerings. The new Bacon Ranch and Nacho Monster Tacos are another great example of that innovative philosophy that keeps customers coming back for more.”

Jack in the Box is also introducing an new commercial featuring an ultimate Monster Taco showdown as Bacon Ranch and Nacho go head-to-head in a monster truck themed spot. The commercial premieres regionally on February 24 and can also be viewed on YouTube.

The two new Monster Taco flavors are available at participating restaurants for $1.69 each, plus tax.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.