Industry News | January 16, 2007

Jack in the Box Debuts New Shake

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Everyone has their own special way of eating an Oreo® cookie. Some like to lick the creamy filling first, while some go straight for the chocolate wafer. Then there’s Jack in the Box® restaurants, which is blending bits of Oreo cookies with real vanilla ice cream and bittersweet chocolate syrup to make the Chocolate Oreo Cookie Shake.

Available for a limited time, the new Chocolate Oreo Cookie Shake is a twist on Jack’s classic Oreo Cookie Shake, which has been a guest favorite and menu staple for several years.

"Though we’ve introduced a long line of fun and innovative shake flavors, the Oreo Cookie Shake remains on the top of the list,” said Teka O’Rourke, director of menu marketing and promotions at Jack in the Box. “We think our new chocolate version will be a delicious option that our loyal Oreo shake fans will enjoy.”

The Chocolate Oreo Cookie Shake is available in 16- and 24-ounce servings for the suggested prices, excluding tax, of $2.49 and $2.99, respectively, at all participating Jack in the Box restaurants.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.