Industry News | May 3, 2007

Jack in the Box Debuts Sirloin Burger

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Jack in the Box Inc. (NYSE:JBX), the restaurant company that operates and franchises Jack in the Box restaurants, announced the launch of a 100% Sirloin Burger, the first offered by a major fast-food chain.

Guests can customize their 100% Sirloin Burger (which weighs in at nearly 1/3 of a pound after cooking) with a choice of cheese and onion style on two different builds:

Sirloin Cheese Burger – Sirloin patty on a toasted bakery-style bun with peppercorn mayo, pickle strips, lettuce, tomato, grilled or red onions, and a choice of American, Cheddar or Swiss cheese.

Sirloin Bacon & Cheese Burger – Sirloin patty on a toasted bakery-style bun with peppercorn mayo, pickle strips, lettuce, tomato, bacon, grilled or red onions, and a choice of American, Cheddar or Swiss cheese.

“When consumers hear ‘sirloin’ they know they’re getting a premium product,” said Teka O’Rourke, director of menu marketing for Jack in the Box Inc. “Our new 100% Sirloin Burger elevates our menu and raises the bar for the quick-serve industry.”

The Sirloin Cheese Burger and the Sirloin Bacon & Cheese Burger are available for the suggested prices of $3.99 and $4.59, respectively, excluding tax, at all participating Jack in the Box restaurants.