Industry News | February 28, 2011

Jack in the Box Delivers for Big Brothers Big Sisters

 

Jack in the Box announced that the chain’s third annual antenna ball promotion raised $275,000 for Big Brothers Big Sisters, the nation's largest donor and volunteer-supported children's mentoring network.

The promotion featured a new Jack-style antenna ball sporting a knit cap bearing the company logo. Proceeds from the sale of antenna balls, which were created exclusively for this event and sold at Jack in the Box restaurants for $1 each, plus tax, will primarily support Big Brothers Big Sisters’ military mentoring programs.

Jack in the Box, a long-time supporter of military families, pledged $1 million in 2010 to help Big Brothers Big Sisters carefully make mentoring matches and provide ongoing assistance to help sustain long, successful relationships that lead to measurable outcomes.

"We’re very happy with the success of our annual antenna ball promotions, which have collectively raised nearly $1 million for Big Brothers Big Sisters, our primary charitable partner since 1998,” says Terri Funk Graham, senior vice president and chief marketing officer for Jack in the Box. "This year’s promotion is especially rewarding as the proceeds will help Big Brothers Big Sisters provide mentors to children from military families with parents deployed overseas."

For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. Most children served by Big Brothers Big Sisters are in single-parent and low-income families or households where a parent is incarcerated.