Industry News | August 28, 2006

Jack in the Box Expands Breakfast Menu

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While lunch and dinner are still the busiest and most lucrative dayparts for quick-serve restaurants, breakfast is becoming more important for fast-feeders who want to get an edge on the competition. A recent study showed that breakfast traffic at quick-serve restaurants has increased 7 percent in the last year, and with more folks eating on the run that number could continue to rise.

In response to that trend, Jack in the Box has added two new Buttermilk Biscuit Sandwiches--the Bacon, Egg and Cheese and the Sausage, Egg and Cheese. Both sandwiches feature an egg, American cheese, and a choice of either bacon or sausage tucked into a buttermilk biscuit. Guests can also order buttermilk biscuits a la carte with a side of butter and jam.

"With new players entering the breakfast market and long-time competitors building up their breakfast menus, it's important that we continue to offer high-quality products that appeal to a variety of consumers," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box.

In addition to biscuits, Jack in the Box recently added Minute Maid(R) Orange Juice to its breakfast menu, which includes morning-time favorites like the Breakfast Jack(R), French Toast Sticks and the Meaty Breakfast Burrito. Jack in the Box serves its full breakfast menu all day!

Jack's new Buttermilk Biscuit sandwiches and Minute Maid Orange Juice are available for the suggested prices, excluding tax, of $1.99 and $1.49, respectively, at all participating Jack in the Box restaurants.