Industry News | February 5, 2010

Jack in the Box Fires Up the Grill for Super Bowl

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Jack in the Box restaurants are leveraging the popularity of Sunday’s Super Bowl and will debut a television ad promoting a new product platform: Grilled Sandwiches.

Jack in the Box debuted two varieties of Grilled Sandwiches, each served on a new grilled artisan bread: Turkey, Bacon & Cheddar, which features roasted turkey, two slices of cheddar cheese, and two bacon strips topped with a sundried tomato sauce; and Deli Trio, which features Genoa salami, sliced ham, roasted turkey, two slices of provolone cheese, and two pickle fillets topped with a creamy Italian sauce.

“With so much attention focused on the Super Bowl, especially among our core users, this is the perfect venue for Jack in the Box to launch two new innovative products that are unique to our segment of the restaurant industry,” says Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. “Our new Grilled Sandwiches are the ideal choice for guests looking for variety from traditional fast-food fare.”

The new Turkey, Bacon & Cheddar and Deli Trio Grilled Sandwiches are available at participating Jack in the Box restaurants for $3.99 each, plus tax.