Industry News | August 2, 2011

Jack in the Box Goes Big With Jumbo Breakfast

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Jack in the Box is giving impetus to the age-old adage that breakfast is the most important meal of the day: For a limited time beginning today, guests can order a platter loaded with mini pancakes, scrambled eggs, hash browns, and a choice of bacon or sausage – all for $2.99, plus tax, at participating restaurants.

“Our new Jumbo Breakfast Platter is a great value for guests looking for a hearty morning meal,” says Tracy Dunn, director of menu, marketing, and promotions for Jack in the Box Inc. “Many of our guests depend upon Jack in the Box to jumpstart their days, and we’ve long offered one of the industry’s most varied breakfast menus to help them do just that. But times have changed and breakfast isn’t just for the morning any more. With our full menu available all day every day, guests can also order the Jumbo Breakfast Platter for lunch, dinner, or as a late-night meal.”