Industry News | December 20, 2007
Jack in the Box To Introduce Light Dining Menu
In addition to the new menu items, Jack in the Box is also introducing its new "Smart Choice" logo, which was created to help direct guests to its lighter menu options. Jack's new Grilled Chicken Strips features a serving of four, white-meat chicken strips served with teriyaki dipping sauce on the side. The Chicken Strips, which are served with a knife and fork, have 190 calories without the sauce and 260 calories with one serving of sauce.
The Chicken Fajita Pita, which has been a staple on Jack's menu for 20 years, will get a nutritional boost with the addition of a pita made with whole grain. The pita sandwich, which has 300 calories, contains 16 grams of whole grain per serving.
"Consumers are more knowledgeable about nutrition these days and many are looking for lighter menu items," said Tammy Bailey, division vice president of menu marketing and promotions at Jack in the Box Inc. "The revamped Chicken Fajita Pita and Grilled Chicken Strips are great menu choices we think our guests will appreciate and enjoy."
Jack's new Grilled Chicken Strips with teriyaki dipping sauce and Chicken Fajita Pita featuring a pita made with whole grain are available a la carte for the suggested prices, excluding tax, of $3.99 and $3.60, respectively, at all participating Jack in the Box restaurants.
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