Industry News | August 11, 2008

Jack in the Box Introduces Breakfast Bowls

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Jack in the Box introduced its Breakfast Bowl–a meal of eggs, meat, hash browns, and cheese that's transportable.

Available now, Jack's new Breakfast Bowls offer a complete breakfast served in two styles:

•Denver Breakfast Bowl–features scrambled eggs, hash brown sticks, sliced ham, and red and green bell peppers topped with a white cheddar cheese sauce and shredded cheddar cheese.

•Hearty Breakfast Bowl–features scrambled eggs, hash brown sticks, bacon, and sausage topped with a white cheddar cheese sauce and shredded cheddar cheese.

"Breakfast is the most important meal of day, but fewer and fewer people have time in the morning to sit down and eat," says Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "Our new Breakfast Bowls are easy to pick up and transport, so you can enjoy a satisfying breakfast anytime, anywhere."

Jack's new Breakfast Bowls are available for the suggested price, excluding tax, of $2.99 at all participating Jack in the Box restaurants. Price may vary.