Industry News | May 9, 2005
Jack in the Box Introduces New Breakfast Burrito
"For breakfast, consumers want something that's filling, affordable and easy to eat," says Michelle Vespa, director of menu marketing and innovation. "A hand-held item, like our new burrito, is ideal for the morning rush. It's also hearty, so you won't have to run to the vending machine for a snack before lunch."
Jack's new Meaty Breakfast Burrito is available for a suggested price, excluding tax, of $1.99 at all participating Jack in the Box restaurants. Jack in the Box serves its full breakfast menu all day.
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