Industry News | May 9, 2005

Jack in the Box Introduces New Breakfast Burrito

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Jack in the Box’s new Meaty Breakfast Burrito features a warm flour tortilla filled with ham, sausage, bacon, scrambled eggs, shredded cheddar and pepperjack cheeses and served with a side of fire-roasted salsa.

"For breakfast, consumers want something that's filling, affordable and easy to eat," says Michelle Vespa, director of menu marketing and innovation. "A hand-held item, like our new burrito, is ideal for the morning rush. It's also hearty, so you won't have to run to the vending machine for a snack before lunch."

Jack's new Meaty Breakfast Burrito is available for a suggested price, excluding tax, of $1.99 at all participating Jack in the Box restaurants. Jack in the Box serves its full breakfast menu all day.