Industry News | July 7, 2008
Jack in the Box Introduces New Value Items
Jack's new Nacho Cheese Burger and Nacho Cheese Chicken Sandwich feature a choice of a beef or chicken patty topped with cheddar cheese sauce and spicy, sliced jalapenos.
"When it comes to value-menu items, our guests want products that are small in price but big in flavor," says Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "Our new Nacho Cheese Burger and Chicken Sandwich deliver the bold, spicy flavor our guests crave. Their affordable price also makes them ideal snacks or additions to a meal."
The Nacho Cheese Burger and Nacho Cheese Chicken Sandwich are available for the suggested price, excluding tax, of $1.29 each at most participating Jack in the Box restaurants.
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