Industry News | November 20, 2000

Jack in the Box Keeps Antenna Tops Toasty

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Cruising in to all Jack in the Box® restaurants today is the new, rosy-cheeked Jack Holiday Ball antenna topper, complete with a dapper scarf and fuzzy yellow earmuffs. The Holiday Ball, the chain's third antenna topper bearing the likeness of the company's fictional founder, is offered free with the purchase of a Sourdough Jack® combo or it can be purchased separately for 99 cents.

Jack in the Box has sold more than 12 million Jack antenna balls; in total, consumers have taken home more than 17 million premiums in Jack's likeness since 1995, when Jack was reintroduced. In the company's ad campaign, Jack's antenna ball army serves as his sales force promoting the Sourdough Jack.

Founded in 1951, Jack in the Box (NYSE:JBX) is the nation's first major drive-thru hamburger chain. The company operates or franchises more than 1,634 quick-serve restaurants in 15 states, has more than 40,000 employees and is headquartered in San Diego.