Industry News | April 27, 2009

Jack in the Box Menu Gets Smooth, Tropical

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Jack in the Box has just the thing to liven up spring break – the new Tropical Smoothie.

Jack’s new Tropical Smoothie, which is made from a blend of banana and mango Minute Maid fruit juices and purees blended with nonfat frozen yogurt, joins the restaurant chain’s line of Real Fruit Smoothies that includes Mango, Pomegranate Berry, and Strawberry Banana.

“Guest response to our smoothies has been tremendous and we’re excited about adding another new flavor to the line,” says Teka O’Rourke, director of menu marketing and promotions for Jack in the Box Inc.

The Tropical Smoothie is available in 16- and 24-ounce servings for the suggested prices, excluding tax, of $2.99 and $3.99, respectively, at all participating Jack in the Box restaurants.