Industry News | August 25, 2008

Jack in the Box Offers Pita Snacks

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

With more time-strapped Americans eating on the go, quick-serve snacks have become increasingly popular. In response to this growing trend, Jack in the Box restaurants today debuted Pita Snacks-– new product platform of snack-sized, wrap-style sandwiches--in several of its markets, primarily in the west. The quick-serve chain plans to complete its systemwide roll out of the new sandwiches by the end of September.

Jack's new Pita Snacks feature a choice of grilled or crispy chicken strips, strips of marinated sirloin steak, or a fish fillet, shredded cheddar cheese, shredded lettuce, and a smoky chipotle sauce wrapped in a pita made with whole grain.

"Due to busy schedules, many consumers are eating at non-traditional meal times," says Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "As a result, snacks have really grown in popularity. Our Pita Snacks are ideal for in between meal grazing or as an addition to a larger meal."

The Pita Snacks are available for the suggested price, excluding tax, of $1.99 at all participating Jack in the Box restaurants. Price may vary.