Industry News | July 9, 2012

Jack in the Box Reels in Brad Paisley for All-American Combo

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Brad Paisley has performed all over the world and is friends with some of the top entertainers and celebrities in music, television, movies, and sports. Now, the country music superstar finds himself with another top celebrity, Jack Box, in a TV commercial promoting the All-American Jack Combo at Jack in the Box restaurants.

In the 30-second ad that debuts today, Jack salutes Paisley as an All-American while assaying the red, white, and blue glory of his own All-American Jack burger, which features two 100 percent beef patties piled high with melting cheese, tomato, lettuce, and pickles.

For a limited time beginning July 5, Jack in the Box is offering the burger in an All-American Combo, along with a 20-oz. beverage and small order of fries, at participating locations for $4.99 plus tax.

“This is the time of year when fireworks commemorate our nation’s independence, and symbols like bald eagles, Old Glory, and the Statue of Liberty warm the hearts of Americans,” says Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc.

“It’s the perfect time for Jack in the Box to re-introduce our All-American Jack burger. And who better than Jack and a country music superstar like Brad Paisley to help us promote the compelling value of our All-American Combo? Although the patriotic symbols of America have endured for generations, our All-American Combo will not. It’s a limited-time offer, so hurry in!”