Industry News | November 20, 2000
Jack In The Box Rings in New Year with Antenna Ball
Jack in the Box has sold more than 4 million Jack antenna balls; in total, consumers have taken home more than 14 million premiums in Jack's likeness since 1995, when Jack was reintroduced as the company's fictional founder. In the ad campaign, the Jack antenna ball army serves as Jack's sales force promoting the Sourdough Jack.
Jack in the Box Inc. operates and franchises more than 1,500 Jack in the Box restaurants. With systemwide sales of $1.8 billion, the company has 37,000 employees and is headquartered in San Diego.
Food & Beverage
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