Industry News | November 20, 2000

Jack In The Box Rings in New Year with Antenna Ball

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Debuting in all Jack in the Box restaurants on Nov. 29, the Jack millennium antenna ball, complete with a festive party hat and a noisemaker, will be offered free with the purchase of a Sourdough Jack combo. And best of all, with the Jack millennium antenna ball, you can celebrate New Year's every day, not just when Dick Clark says it's okay.

Jack in the Box has sold more than 4 million Jack antenna balls; in total, consumers have taken home more than 14 million premiums in Jack's likeness since 1995, when Jack was reintroduced as the company's fictional founder. In the ad campaign, the Jack antenna ball army serves as Jack's sales force promoting the Sourdough Jack.

Jack in the Box Inc. operates and franchises more than 1,500 Jack in the Box restaurants. With systemwide sales of $1.8 billion, the company has 37,000 employees and is headquartered in San Diego.