Industry News | July 20, 2006

Jack in the Box Rolls Out New LTO Value Combo

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Thanks to rising gas prices, penny pinching has become a necessity for many Americans. To help consumers fill up for less (their stomachs, not their gas tanks), Jack in the Box® restaurants are now offering The Big Deal, a combo meal that features a chicken sandwich, two beef tacos and a 20-ounce beverage.

“Value is definitely top of mind for many consumers,” said Teka O’Rourke, director of menu marketing and promotions for Jack in the Box. “The Big Deal is ideal for our guests who want a variety of menu items for a price that doesn’t squeeze their wallet.”

The Big Deal is available for a limited time for the suggested price, excluding tax, of $2.59 at all participating Jack in the Box restaurants.