Industry News | February 6, 2011

Jack in the Box Shakes Up Menu

Jack in the Box, a San Diego-based hamburger chain with more than 2,200 restaurant locations in 19 states, announced that it would introduce the Mint Oreo Cookie Shake as an addition to its menu.

Like the Oreo Cookie Shake, another Jack in the Box menu item, the Mint Oreo Cookie Shake will be made with real ice cream, mint-flavored syrup and Oreo cookie pieces. The shake also features whipped topping and a Maraschino cherry on top.

“Our guests love variety, especially when it comes to our shakes,” says Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box.

“Over the years we’ve offered a lot of distinctive shake flavors. But our Oreo Cookie Shake is our most popular flavor, outselling traditional guest favorites like chocolate, vanilla and strawberry. Now our guests can enjoy a refreshing mint flavor with their Oreo Cookie Shake,” Bailey says.