Industry News | April 26, 2011

Jack in the Box Shakes Things Up with Blackberry

Ballyhooed by various cultures for centuries as a miracle fruit, the blackberry is now set to cure the shake cravings of Jack in the Box guests. For a limited time, Jack in the Box restaurants are adding Blackberry to their line of real ice cream shakes.

“This is a great time of year to add the distinct flavor of blackberry to our shake menu,” says Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. “Our Chocolate and Oreo Cookie Shakes are still guest favorites, but with the months heating up, a lot of people will be looking for an indulgent treat with a flavor profile that’s a bit more refreshing. When Jack in the Box first introduced a Blackberry Shake in 2007, it was one of our best selling flavors.”

Available in 16- and 24-ounce sizes, the new Blackberry Shake is made with real ice cream and blackberry-flavored syrup and features whipped topping and a Maraschino cherry on top.