Industry News | June 25, 2002
Jack in the Box Takes Home the Gold
In the "Doctor" campaign, a mad physician makes wild claims about the healthy benefits associated with eating Jack in the Box's finger foods, while "Larry the Crime Donkey" urges consumers to "Say no to fake shakes". The success of the "Larry" ads convinced Jack in the Box to extend the campaign promoting its ice cream shakes. A second generation ad features a Bob Villa-type character extolling the virtues of using non-ice cream shakes as spackle.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems