Industry News | June 25, 2002

Jack in the Box Takes Home the Gold

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San Diego, Ca.—Recently two of Jack in the Box's ads earned one of advertising's top honors, the Gold EFFIE presented by the New York American Marketing Association,. The two campaigns—"Larry the Crime Donkey," and "Doctor"—topped all other quick-service ads up for consideration.

In the "Doctor" campaign, a mad physician makes wild claims about the healthy benefits associated with eating Jack in the Box's finger foods, while "Larry the Crime Donkey" urges consumers to "Say no to fake shakes". The success of the "Larry" ads convinced Jack in the Box to extend the campaign promoting its ice cream shakes. A second generation ad features a Bob Villa-type character extolling the virtues of using non-ice cream shakes as spackle.