Industry News | December 5, 2000

Jack in the Box Twists Holiday Tradition with Egg Nog Shake

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

This year, Jack in the Box¨ restaurants is serving up its own version of traditional eggnog, a seasonal favorite.

Available now and for a limited time only, Jack's new Egg Nog Shake, made with real ice cream, is the latest offering in a long line of specialty shakes offered by the hamburger chain. Previous real ice cream confections include the Real Raspberry, Oreo Mint and Toffee Crunch shakes.

"The Egg Nog Shake, along with the Holiday Jack Antenna Ball, is our way of celebrating the season with Jack's loyal fans," said Karen Trissel, division vice president, product marketing and marketing research.

"With most of our restaurants offering 24-hour service, our guests can enjoy this seasonal treat any time, day or night—which is really good news for those who miss their egg nog fix at family feasts or company parties."

Celebrating its 50th anniversary, Jack in the Box Inc. (NYSE: JBX) is the nation's first major drive-thru hamburger chain. With nearly $2 billion in annual systemwide sales, the company operates or franchises more than 1,634 quick-serve restaurants in 15 states and has more than 40,000 employees.