Industry News | April 16, 2001
Jack in the Box Unveils Big Burger
Consisting of three beef patties, two slices of American cheese, one slice of Swiss cheese, mayo-onion sauce and a jumbo bun, the Triple Ultimate Cheeseburger is a two-fisted burger.
"In focus groups we discovered that our target audience, men ages 18-34, want more meat and cheese," says Tammy Bailey, senior product manager for Jack in the Box. "So we designed the Triple Ultimate Cheeseburger for cheeseburger purists who don't want a salad on their burger."
Though this is Jack's first triple-decker, it's not the chain's first behemoth burger. Over its 50-year-history, the chain has introduced such heavyweights as the Bacon Ultimate Cheeseburger and the Ultimate Cheeseburger, but none have matched the meaty magnitude of the Triple Ultimate Cheeseburger.
Offered for a limited time, the new Triple Ultimate Cheeseburger will be available on Monday, April 16, for $3.59 or in a combo meal with fries and a regular drink for $4.89, at participating restaurants.
Founded in 1951, Jack in the Box Inc. (NYSE: JBX) is the nation's first major drive-thru hamburger chain. With systemwide sales of nearly $2 billion, the San Diego-based company operates or franchises more than 1,670 quick-service restaurants in 16 states and has more than 40,000 employees. ------------------------ Produced for Jack in the Box, Inc. CONTACT: Jack in the Box Inc.
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