Industry News | November 6, 2009

Jack in the Box's Latest Menu Innovation

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With Thanksgiving just around the corner, dinner plates across America will soon be piled high with turkey, potatoes, and grandma’s green bean casserole. But Jack in the Box is going in a different direction with the launch of its new Southwest Chicken Bowl, available beginning Monday, Nov. 9 for a limited time.

The new Southwest Chicken Bowl is made with fajita-seasoned chicken, rice, grilled onions, and peppers, and topped with shredded cheddar cheese and a tangy cilantro lime sauce.

“Our Teriyaki Bowls have been popular alternatives to our burgers and chicken sandwiches,” says Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box.

“With the addition of the Southwest Chicken Bowl, we’re spicing up our line of rice bowls with a flavorful combination of south-of-the-border ingredients that delivers a filling meal at a great value.”

Jack in the Box will offer the Southwest Chicken Bowl for the suggested price of $4.29, plus tax, at participating restaurants.