Industry News | October 7, 2011
Jack Knows How the (Mini) Cookie Crumbles
Email this storyRead More About
History is full of examples contradicting the notion that bigger is always better: David didn't need towering height to slay Goliath, and Mickey didn't need Dumbo's girth to rule the world of animation. Need more proof that good, and sometimes delicious, things come in small sizes? Then head over to the nearest Jack in the Box restaurant, where the chain is introducing Mini Cookies this week. For just $1, plus tax, guests at participating Jack in the Box restaurants can enjoy five mouthwatering Mini Cookies filled with candy-coated chocolate and chocolate chips.
"Mini Cookies are a great addition to our dessert menu, which also includes another mini favorite, Mini Churros," says Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. "This is a terrific value for guests looking for a sweet way to finish their meal. An order of Mini Cookies is also fun to share with others, which is a driving factor behind the increasing appeal of mini desserts."
Search
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
Find Suppliers
- Apparel/Footwear
- Associations
- Beverages
- Building/Grounds/Maintenance
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Distributors
- Drive-Thru
- Entertainment
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Furnishings/Fixtures/Accessories
- Kitchen Equipment
- Marketing/Promos
- Safety Services/Products
- Security Systems













