Industry News | October 7, 2011

Jack Knows How the (Mini) Cookie Crumbles

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History is full of examples contradicting the notion that bigger is always better: David didn't need towering height to slay Goliath, and Mickey didn't need Dumbo's girth to rule the world of animation. Need more proof that good, and sometimes delicious, things come in small sizes? Then head over to the nearest Jack in the Box restaurant, where the chain is introducing Mini Cookies this week. For just $1, plus tax, guests at participating Jack in the Box restaurants can enjoy five mouthwatering Mini Cookies filled with candy-coated chocolate and chocolate chips.

"Mini Cookies are a great addition to our dessert menu, which also includes another mini favorite, Mini Churros," says Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. "This is a terrific value for guests looking for a sweet way to finish their meal. An order of Mini Cookies is also fun to share with others, which is a driving factor behind the increasing appeal of mini desserts."