Industry News | February 17, 2011

Jake’s Turns 20, Knocks Down Prices for a Week

Jake’s Wayback Burgers announced that it will celebrate its 20th anniversary on February 21 by rolling back its price of its signature Jake Burger, a double-pattied burger, from $4.99 (price upon location may vary) to $2.49 for one week, systemwide. The 20th Anniversary “way back” promotion will run from February 21 to February 27. 

“To show our appreciation to our loyal customers that made this possible, we are offering a ‘Wayback’ price on our signature Jake Burger,” says John Eucalitto, president of Jake’s Franchising LLC. “Since we are turning 20, the $2.49 price reflects our price of the Jake Burger, ‘way back’ when.”