Industry News | July 18, 2012
Jake’s Wayback Announces 5th Chowdown Eating Contest
Jake’s Wayback Burgers, with 50 open locations, today announces that it will kick off its 5th Annual Chowdown Showdown Burger Eating Contest on Saturday, Aug. 11, at 2 p.m. at participating locations.
Contestants are challenged to devour the Triple Triple Burger, a nine patty burger with nine slices of cheese, lettuce, and tomatoes in the fastest time. The winner with the fastest time at each location will win an iPad2 and will be entered in the Wayback Burgers Facebook video contest, “Why Wayback is Waybetter,” for a chance to win $1,000 cash prize.
The 5th Annual Chowdown Showdown Burger Eating contest will take place at the following Jake’s Wayback Burgers locations:
- Delaware: Bear; Middletown; Newark; Rehoboth Beach; Smyrna
- Pennsylvania: Exton; Kennett Square; Pottstown; Springfield; Thorndale; Wayne; West Chester
- Connecticut: Orange
- New York: Brooklyn; Hartsdale; Long Beach; East Meadow; East Northport
- Indiana: Evansville
- Ohio: Wadsworth
Additionally, to qualify for the Wayback Burgers Facebook video contest, the contestant at each participating location must finish the Triple Triple Burger in the fastest time possible. Once complete, a short video will be taken with the winners’ new iPad2, explaining why they think “Wayback is Waybetter.”
The video will be submitted to Wayback Burgers Facebook Fan page, giving the fans a chance to vote for Triple Triple Champ and $1,000 cash prize. Entry fee is $20 per qualifying round. The registration deadline is Aug. 5.
“The Chowdown Showdown is a tradition with our brand,” says John Eucalitto, president, Jake’s Franchising, LLC. “We are extremely excited to kick off the 5th Annual Chowdown Showdown this August and host it on our Facebook Fan page, leaving our fans to decide who the winner of the cash prize is. Social media is great tool for our brand and guests, as many are engaging in a constant conversation daily.”
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