Industry News | August 28, 2013
Jake’s Wayback Burgers Launches Burger-Eating Contest
Jake’s Wayback Burgers, with more than 70 locations, announced that starting Monday, September 2, through Saturday, September 14, it will host its Triple Triple Burger Eating Contest on Facebook and Instagram.
In conjunction, on Saturday, September 14, Jake’s Wayback Burgers will host its sixth National Hamburger Eating Contest nationwide.
The Triple Triple Burger is Jake’s Wayback Burgers novelty menu item, a nine-patty burger with nine slices of American cheese, topped with lettuce and tomato.
In addition, the Triple Triple Burger Eating Contest on Facebook and Instagram will be based and voted on the most creative video from a contestant. The contestant must come into any Jake’s Wayback Burgers nationwide, order a Triple Triple Burger, capture themselves eating the Triple Triple Burger in the most creative way possible, and upload to Instagram and to the Jake’s Wayback Burgers Facebook Contest page with the tags #TripleTripleContest and #WaybackBurgers.
The winner with the most votes will win a MacBook Air. Jake's Franchising partnered with tech company Engage121 to facilitate the Facebook and Instagram integration, as well as create the platforms for the promotion.
On Saturday, September 14, Jake’s Wayback Burgers will host its National Hamburger Eating Contest all day, in which the contestant has to eat the Triple Triple in the fastest time. The winner of the fastest time nationwide will win $3,330.00.
Both winners will be announced on Jake’s Wayback Burgers social media platforms on Wednesday, September 18, which is National Cheeseburger Day.
“We love engaging with our guests; it is the most important aspect of our marketing. It is essential that our guests know and feel that they are our part of our brand, and we can achieve this by incorporating social media platforms, ” says John Eucalitto, president, Jake’s Franchising. “Whether engaging with our guests through social media or during the National Hamburger Eating Contest in competing for the fastest time, we are thrilled to launch the Sixth Annual National Hamburger Eating Contests for our guests.”
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