Industry News | October 22, 2013
Jake's Wayback Burgers Expands to Argentina
Jake's Wayback Burgers signed a deal with Wayback Argentina S.A. to open 30 new restaurants in Argentina, one of the world's top beef consuming countries. This international deal marks the 29th country of the company's international expansion.
The fast-casual franchise, with a reputation of serving up hand-made burgers and milkshakes, has come a long way since spearheading national franchising efforts in 2009. As burger concepts continue to thrive, Jake's Wayback Burgers differentiates itself by playing homage to quality burgers combined with a family-friendly atmosphere in which burgers are served up the way they used to be. Having recently expanded into 28 countries throughout the Middle East and North Africa region with international franchise development company, Topaz MENA, Jake's Wayback Burgers adds to its international resume with the addition of Argentina. By strategically positioning itself with franchise experts, the company is confident with its growth plans for international markets.
The Wayback Argentina S.A. team consists of father-and-son duo Leonardo Llamas Trivi, president of Wayback Argentina S.A, and Francisco Llamas, vice president of Wayback Argentina S.A. They are ready to introduce to Argentina the fast-casual franchise as the market has a growing drive for eating out and young consumer demand.
Leonardo Llamas Trivi previously worked in the car industry for companies such as PSA Peugeot Citroën and Honda; currently owns a disinfection company called Xenium Sterilization Services that works with several pharmaceutical companies including Pfizer and Argentina's largest laboratory Roemmers; and is also in charge of the engineering department at F.J. Llamas S.A., his father's own water treatment company that services clients such as Bayer, Roche, Abbott, Coca-Cola, Pepsi, McDonald's, and more. With over 30 years of experience managing his company, Francisco will provide support as Jake's Wayback Burgers expands in the Argentina market.
It has been several years since Leonardo knew he wanted to get involved in the burger business and after searching franchise opportunities online, he became attracted to Jake's Wayback Burgers' reputation for quality food products and diverse menu and wanted a bite. It was Leonardo’s trip to Jake's Wayback Burgers in Coconut Creek, Florida, in 2012 that solidified his determination to bring the concept to the Argentinian market.
"After visiting the restaurant and taking one bite of the triple burger, I was sold. The fast-casual concept is lacking in Argentina and I want to fill that void," Leonardo says. "We believe in the brand's deeply rooted history and because of its flexibility, cost efficiency, quality, and menu range; we are confident it will quickly become a franchise leader in the Argentina market."
Jake's Wayback Burgers currently has a presence across 23 states and operates in over 70 locations. The fast-casual burger franchise has seen four consecutive years of system-wide sales increase and has projected that increase to continue and be replicated in the Argentinian market.
"We are thrilled to be working with such a successful brand that has seen incredible growth in just four short years, and are determined to bring it through Wayback Argentina S.A. as it expands in the international arena," says Francisco, vice president of Wayback Argentina S.A. "As we settle in the Argentina market, we would love to explore the potential opportunity to hold the rights for development in neighboring countries such as Uruguay, Paraguay, Chile, and Bolivia."
Food & Beverage
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