Industry News | February 5, 2013
Jake's Wayback Burgers Plans for 8 Unit Openings
Jake’s Wayback Burgers, with 62 open locations, announced that it will open eight additional locations in February and March of this year.
The better-burger joint will open locations in Little Ferry, New Jersey; London Grove, Pennsylvania; Medford, Oregon; Norwalk, Connecticut; Rochester Hills, Michigan; Santa Ana, California; Ventura, California; and Worcester, Massachusetts.
Jake’s Wayback Burgers operates in 15 states and has inked deals to open in Colorado, Georgia, Minnesota, and Virginia, as well as the United Arab Emirates.
“Since we opened the doors to our first franchised location in 2008, we were confident that our concept, premium product offering, and diverse menu would have nationwide demand,” says John Eucalitto, president, Jake’s Franchising.
“Opening in these new markets not only provides growth, but gives us the opportunity to seek multiunit operators, because our infrastructure is established to support the growth,” he adds. “We can support multiunit operators for traditional and nontraditional locations.”
In addition, Jake’s Wayback Burgers launched its $5,000 Wayback Payback contest. To thank its customers, Jake’s Wayback Burgers will give away $5,000 to one lucky burger-loving customer and a Free Burger of the Month for a Year to one customer per restaurant.
Participants can sign up in-store by filling out an entry form or download an entry form at Jake’s Wayback Burgers Facebook Fan Page.
Every participant will receive a Wayback Buck, one dollar off any purchase, after signing up. The contest ends February 28, 2013.
Jake’s Wayback Burgers is about serving fresh, hand-made burgers and hand-dipped milkshakes amidst an atmosphere that hearkens back to a simpler place and time.
The restaurant offers thick milkshakes made the old-fashioned way by hand, using only fresh milk and hand-dipped ice cream.
Jake’s Wayback Burgers also offers crispy and grilled chicken sandwiches, veggie burgers, turkey burgers, and house-made chips, as well as the famous Burger and Shake of the Month.
Food & Beverage
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