Industry News | March 2, 2012

Jamba Appoints Chief Brand, Innovation Officers

Jamba, Inc., a leading healthy active lifestyle brand, today announced key personnel changes designed to accelerate the company’s brand marketing, global consumer products, and product innovation growth platforms.

The realignment of responsibilities will enable Jamba to leverage the strengths and synergies of a combined leadership across the organization.

With this new alignment, Julie S. Washington, formerly the company’s senior vice president and general manager of consumer products, will take on the new position of senior vice president and chief brand officer.

Washington has extensive experience in brand development and strategy, retail, and shopper marketing, and marketing operations. She will continue to guide the global consumer products platform, including the recently acquired Talbott Teas.

The company also announced that Susan Shields, formerly senior vice president and chief marketing officer, will take on the new position of senior vice president and chief innovation officer.

Shields will be focused on the acceleration of the company’s product innovation, including the emphasis on the company’s long history and leadership in the fresh juice and juicing categories. She will also support the company's marketing efforts for its rapidly growing international portfolio.

“As we previously pointed out in our 2012 ‘Blend’ Plan 2.0, we are focused making Jamba top-of-mind with consumers, by sharpening and simplifying our marketing programs to better clarify value and relevancy of the Jamba brand,” says James D. White, chairman, president, and chief executive officer, Jamba, Inc.

“We look to utilize Julie’s unique background in consumer products, brand building, field marketing, and franchise partnerships to lead the Jamba team in those areas. We also look to leverage Susan’s wealth of knowledge and expertise in product management and innovation.”