Industry News | May 19, 2011

Jamba Gives Whirl'ns a Whirl in SoCal Markets

Jamba Juice Company announced the expansion of their highly successful Whirl’ns Frozen Yogurt, a line of frozen yogurt treats featuring signature flavors found only at Jamba Juice. The line was originally launched December 2010 in 22 Sacramento-area Jamba Juice stores. Jamba decided to expand the line into more than 100 additional stores in Southern California.

Beginning May 24, fans in select Los Angeles and San Diego area stores will be able to enjoy Jamba’s unique all-natural, fruit-based frozen yogurt in 10 signature flavors, including a rotating seasonal offering.

“Our introduction far exceeded expectations,” says Susan Shields, chief marketing officer, Jamba Juice Company. “The product line has proven to be an excellent fit with the Jamba brand.”

Jamba Juice leveraged their product innovation and blending expertise to create a product platform that provides a meaningful point of difference to customers within the growing premium segment of the frozen yogurt category.

"We hit the mark with this product offering. Consumers perceived it to be a very different frozen yogurt experience and it has proven to be a successful addition to our afternoon and evening daypart growth,” Shields says. “Jamba is a beverage and meal solution provider that our customers can count on to make eating healthier easier. You can expect that we will continue to introduce differentiated and proprietary new products that meet those needs.”

Jamba Juice has had a longtime commitment to bringing high-quality, better-for-you products to fans on-the-go while promoting a healthy, active lifestyle. Jamba Juice offers customers a variety of delicious products, providing kids and adults alike better-for-you menu options that don’t sacrifice on taste. This latest announcement of Whirl’ns Frozen Yogurt represents a continuation of Jamba’s transformation into a leading specialty food and beverage destination and further reinforces Jamba Juice’s position as a healthy, active lifestyle brand.