Industry News | May 11, 2000

Jamba GoGo Goes Wherever Customers Want to Jamba

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Jamba Juice Company announced April 20 the launch of Jamba GoGo, a unique catering and event service designed to provide greater access to the Jamba brand and address the tremendous demand for Jamba beyond the four walls of the store.

Jamba GoGo, essentially a new channel of distribution, enables Jamba to leverage its base of over 300 stores by turning store managers into "ambassadors" for the brand in each of the stores' local trade areas. Because current and new customers will be able to see, taste and feel Jamba in so many new venues, Jamba GoGo will help Jamba Juice build awareness and trial for the brand. Jamba Juice expects that Jamba GoGo will serve well over one million people in its first year of operation.

"It has always been my desire to build the business one customer at a time and to meet the needs of those customers," said Jamba Juice Founder and Chairman Kirk Perron. "For years, our customers have asked us to serve Jamba where they work or play and we are ecstatic about Jamba GoGo because we can now offer them the ability to have our great tasting and healthy products wherever they may be."

GoGo will consist of the following three components, each of which will deliver the same high quality products available in Jamba stores:

Catering—Jamba will "go where the customer wants to go." Jamba will serve 16-ounce smoothies and 24-ounce smoothies anywhere outside the four walls of the store, including corporate meetings, fundraisers, school lunch programs and more.

Large Order Pick-Ups—Jamba will be available for customers who want to place an order and have it ready to pick-up at the time they need it.

Events—Jamba has the ability to participate in special functions including everything from weddings, Friday night football games, company picnics and school lunch programs and can operate at any location with self-contained, portable Jamba tents or Jamba GoGo carts. GoGo has already blended at high caliber events such as the Sundance Film Festival, Opening Day at Pac Bell Stadium, the Napa Chandon Mountain Bike Trials and San Francisco's Now & Zen Festival.

Learning more about Jamba GoGo is simple. For more information, customers can go to www.jambajuice.com where all of the components of Jamba GoGo are explained in detail, a downloadable fax order form is provided and a store locator can be used to find convenient Jamba locations. Additionally, customers can call toll-free to 800-545-9972 for inquiries about possible catering/special events. Finally, and easiest of all, customers can inquire about GoGo by talking to a store manager at any Jamba location.

Jamba Juice Company is the industry leader in blended-to-order smoothies, fresh-squeezed juices, hot soups, nutritious breads and healthy snacks. The company maintains its reputation by providing unparalleled customer service and serving products made with the highest quality ingredients. There are company and franchised/licensed stores across the country including Arizona, California, Colorado, District of Columbia, Hawaii, Idaho, Illinois, Massachusetts, Minnesota, Nevada, New Mexico, Oklahoma, Oregon, Texas, Utah, Washington, and Wyoming as well as select Whole Foods Markets, college campuses and airport locations nationwide. Jamba also has catering and special events services through Jamba GoGo and further information can be obtained by calling 800-545-9972. For the nearest location call 888-JAMBA-12 or visit www.Go2jambajuice.com

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.