Industry News | November 13, 2009
Jamba Hitting the (Skate) Deck
Launched last month, Jamba's Feel Good Campaign is a three-month, multi-part promotion designed to recreate and share the feeling customers get when enjoying Jamba products. It is supported by three complementary initiatives: the "Feel Good Bucks," Jamba's "Feel Good Moment" sweepstakes, and a series of unexpected "Feel Good Events" including today's event at Skatelab.
"As a company committed to promoting a healthy, active lifestyle, we wanted to offer something special for our customers who live this in their daily life," says James D. White, president and CEO of Jamba Juice. "The on-the-go nature of skateboarders makes them a natural fit for the Jamba Juice experience and by hosting this weekend's skate event we're looking to highlight and support a great activity that benefits kids overall fitness and health."
For information on Jamba’s “Feel Good Campaign,” click here.
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