Industry News | February 21, 2012
Jamba Juice Acquires Premium Tea Company, Talbott Teas
Jamba Juice Company announced today the acquisition of Talbott Teas, a Chicago-based boutique, premium tea company, recently profiled on ABC-TV’s “Shark Tank”.
Talbott Teas founder, certified master tea blender Shane Talbott, has a talent for blending specialty ingredients to produce exceptional, award-winning teas that appeal to tea aficionados and conventional consumers alike. Oprah Winfrey selected Talbott Tea one of her “Favorite Things” in 2010.
“Talbott Teas is part of our strategy for growth through the acquisition of lifestyle specialty brands that fit well with the Jamba brand and our positioning as a leading health and wellness company,” says James D. White, chairman, president, and CEO, Jamba Juice Company.
“Jamba shares Shane’s commitment to using the finest quality ingredients to create premium tea blends that are flavorful and healthful, but designed with a flair that only a visionary trendsetter could achieve. I welcome his creativity on our team.”
Steeped in style and wrapped in museum-quality, designer packaging, Talbott Teas is reinventing the premium tea category with its luxurious but accessible collection of caffeinated and decaffeinated loose leaf, all-natural teas blended with real fruit, flowers, herbs, and spices to create decadent flavor profiles.
Talbott Teas tea blends are available in 23 customizable flavors, including the award winning “Chocolate Lover” teas. All tea blends are made from high quality ingredients, are certified free-trade and 100 percent natural with no artificial flavors, preservatives, or colors.
Talbott Teas appeared on the “Shark Tank”, which airs Fridays from 8-9 p.m. ET on the ABC Television Network, gives nascent entrepreneurs the chance to dramatically alter the course of their business by making a possible deal with the Sharks–self-made millionaires in search of innovative investment deals to bankroll.
While on the show, the founders of Talbott Teas received an offer from venture capitalist Kevin O’Leary, who subsequent to the show worked with fellow Sharks Daymond John and Barbara Corcoran to seal a bigger deal with the iconic leading national smoothie and specialty healthy lifestyle brand, Jamba Juice.
“Jamba is a progressive, specialty beverage brand with a passion for creating innovative, trendy offerings that support healthier lifestyles,” says Shane Talbott, founder Talbott Teas. “Jamba has broad reach and appeal among consumers who are seeking premium products at affordable pricing that are better-for-you and great tasting.”
Talbott Teas’ products are available online at QVC, fine retailers, and the Talbott Teas website as well as specialty retailers, gourmet grocers, salon spas, select luxury hotels, and restaurants throughout the Chicagoland area. Talbott Teas will also be available for sale at Jamba Juice locations.
The purchase of Talbott Teas is part of Jamba’s strategy to accelerate growth through the acquisition of specialty, lifestyle brands that support Jamba’s expansion into new and relevant product categories.
Food & Beverage
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