Industry News | June 21, 2010
Jamba Juice Announces a Clothing Line
Jamba Juice today announced that its line of Jamba-branded apparel is now available in select Jamba Juice stores. Following the online debut of the apparel in April, the Jamba-branded, in-store line will provide exclusive active lifestyle gear to Jamba Juice fans looking to make the brand a greater part of their life.
Created in partnership with licensee Headline Entertainment, the unique line of Jamba apparel includes 100-percent cotton t-shirts for men, women, and youth in a variety of styles and colors, as well as a beanie and a canvas tote bag.
T-shirts, reusable tote bags and hats are all part of the Jamba-line of apparel. Retail pricing on the new items range from approximately $12 to $22 based on the item. New products and designs will periodically be introduced to keep the line fresh, new, and up-to-date with the latest active lifestyle fashion trends.
"We are very excited to carry our Jamba-branded apparel line in our Jamba Juice stores," says Julie Washington, vice president and general manager of Consumer Products for Jamba Juice Company. "The apparel really embodies Jamba's healthy, optimistic, enthusiastic image, and we hope it will appeal to our current fans as well as those visiting our stores for the first time."
The Jamba-branded line of apparel is also available to consumers online at www.headlineentertainment.net.
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