Industry News | October 23, 2009

Jamba Juice Gets a Green Thumb

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Jamba Juice announced that it will help New York City become a little more green as it aligns itself with MillionTreesNYC on October 24 to plant 20,000 trees in one day. As part of the company's Fall “Feel Good Campaign,” Jamba will help out the volunteers by donating gardening gloves, rain ponchos, and Jamba Feel Good Bucks in the 15 different planting locations across New York City. Bananaman, the Jamba Juice "Feel Good Jambassador," will help with volunteers, encouraging participation and helping New York City “feel good” for generations to come.

Launched just over two years ago by Mayor Bloomberg and Bette Midler, MillionTreesNYC is one of the 127 PLANYC initiatives—a citywide, public-private program with an ambitious goal: to plant and care for one million new trees across the city's five boroughs over the next decade. On October 24, MillionTreesNYC and Jamba Juice will join forces to welcome and help to support over 1,000 volunteers working to beautify NYC neighborhoods and parks, making it a healthier, more environmentally sustainable city.

Jamba Juice is sponsoring the greening event as a part of its Feel Good Campaign, a three-month promotion comprised of three parts, including “Feel Good Bucks,” “Feel Good Moment Sweepstakes,” and unexpected public “Feel Good Events.” Click here for more information on the campaign.

"The Jamba Juice Fall Feel Good Campaign is all about connecting with and engaging our customers in their space, becoming a part of what makes them feel good," says James White, president and CEO of Jamba Inc. "Aligning with MillionTreesNYC allows us to really get our hands in the soil, giving back to a Jamba community and making a mark that will last for years to come."
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