Industry News | March 5, 2010

Jamba Juice Introduces At-Home Frozen Sorbet Bars

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Jamba Juice Company and Oregon Ice Cream announced today the debut of a new line of Frozen Fruit Sorbet and Frozen Fruit Sorbet & Yogurt Bars, hitting select retail freezers across the U.S. this week.

The frozen novelty bars are available in five flavors and are formulated to offer a unique bundle of benefits to the consumer. The Jamba frozen novelty bars are all natural, are made with real fruit, provide a good source of Vitamin C, and contain pre-biotic fiber—allowing customers to satisfy their sweet tooth without feeling guilty. Each box contains four, 2.5-ounce bars and retails for around $3.99.

The Frozen Fruit Sorbet Bars are available in 2 flavors-Peach Blackberry Smash and Strawberry Lemonade Swirl-and contain 70 calories per bar and are cholesterol free. All natural and non-fat, the Jamba Fruit Sorbet Bars are a healthy, non-dairy alternative for fans looking for a tangy treat. The Jamba Frozen Fruit Sorbet & Yogurt Bars, which come in 3 flavors-Vanilla Strawberry Jubilation, Vanilla Blueberry Pomegranate Perfection, and Coconut Pineapple Passion Smashin’-contain 80 to 90 calories per bar and contain four pro-biotic yogurt cultures. Jamba’s Fruit Sorbet & Yogurt Bars are also all natural and low-fat, offering the pleasure of a real dessert without the regret.

“The Jamba Bars are a unique way to bring the fun, delicious, high-quality products we offer in-store, home,” says Susan Shields, chief marketing officer for the Jamba Juice Company. “With five tasty, all-natural, fruit-filled flavors, the new frozen novelties are the perfect after school snack, indulgent after dinner treat, or afternoon pick-me-up you won’t feel guilty about eating. This wholesome product doesn’t sacrifice on taste-it will be hard to eat just one.”

“We were extremely careful in picking the highest quality ingredients and combining them with the unique flavor profiles Jamba offers to create this wholesome and delicious treat,” says Tom Gleason, president of Oregon Ice Cream. “We absolutely believe that dessert can be fun and guilt-free at the same time. This is a bar that belongs in everyone’s freezer!”

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