Industry News | July 18, 2013
Jamba Juice Lands Partnership With Disney’s “Planes”
Jamba Juice, a healthy, active lifestyle brand, announced its first major theatrical motion picture promotion with The Walt Disney Company for the release of Disney’s “Planes,” an action-packed 3D animated comedy adventure, slated to glide into theaters this summer.
Jamba Juice is the U.S. exclusive quick-service restaurant and beverage provider chosen to participate in promotional activities for the movie’s release.
Disney was the first major media company in 2006 to adopt a healthy eating program, working with brands that encourage nutritious, minimally processed whole foods vital to supporting the health and wellbeing of kids, parents, and families.
With a like-minded objective, Jamba Juice created the Jamba Kids platform to support children’s nutrition needs as part of its mission to inspire and simplify healthy, active living for the whole family.
The development of Jamba Kids smoothies and food pairings was guided by Jamba Juice’s Healthy Living Council, comprising nationally renowned registered dietitians. Each smoothie contains 2.5 servings of fruits and/or vegetables, and the food pairings provide a serving of whole grains and are an excellent source of protein.
“Both Disney and Jamba Juice understand the challenges faced by parents regarding their family’s health, and are deeply committed to bringing awareness and solutions for better kids’ nutrition,” says Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company.
“As a brand that has been proudly committed to inspiring and simplifying healthy living for more than 20 years, Jamba is excited to align with Disney’s high standards of nutrition, making our unique collaboration not only fun, but also very meaningful,” she adds.
Jamba Juice will promote the film nationally across all of its participating retail stores with three limited-edition collectible cups with the purchase of a Jamba Kids smoothie.
A fun way to enjoy Jamba Kids smoothies, the “Planes”-themed cups feature the film’s characters: Dusty, Ripslinger, and El Chupacabra.
“Disney’s ‘Planes’ is a fun, action-packed summer comedy for the whole family,” says Don Gross, vice president of global promotions for Disney. “We’re committed to working with companies like Jamba Juice to provide positive family experiences for movie fans—both in and out of the theater.”
“Planes” arrives in theaters on Friday, August 9, 2013. The limited-edition “Planes” collectible cups will be available in participating Jamba Juice stores beginning July 30, 2013, until September 15, 2013, or while supplies last.
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