Industry News | March 12, 2008
Jamba Juice Launches Breakfast Nationwide
“We are on a breakfast mission,” said Paul Coletta, senior vice president, marketing and brand development. “We’re encouraging America to make breakfast a priority, and feel the difference a healthy breakfast can make in their day.”
Based on the results of the breakfast test in Los Angeles and New York last fall, Jamba believes that consumer demand is strong for healthier breakfast options. Jamba’s unique breakfast menu offers nutritionally balanced yogurt blends, organic granola blends, all-natural baked goods, and freshly squeezed juices, and juicies. The new organic granola blends represent the first time Jamba has offered a 12-ounce cup size.
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