Industry News | January 15, 2013

Jamba Juice Mixes Things Up with New Formats

Jamba Juice Company announced the launch of a store format and design initiative that will transform the store layout and design across the entire concept platform, providing customers with a compelling guest experience that reflects the vibrant, healthy, active lifestyle embodied by the Jamba brand.

The new formats will include limited-menu Smoothie Stations, drive thrus, and a juice-bar concept in Jamba stores. Along with the new concept stores and formats, Jamba also will refresh and redesign existing stores over the next four years.

“Jamba seeks to provide innovative, compelling formats that address the diverse desires of our customers around the globe,” says James D. White, chairman, president, and CEO, Jamba Juice Company.

“The addition of new formats and concepts to our current roster traditional and nontraditional formats will help deliver experiences that maintain our industry leadership and differentiation,” he adds. “We want to give our customers environments that engage and inspire their pursuit of an active and healthy lifestyle.”

Both new and refreshed and remodeled stores will reflect on-trend, contemporary modular design elements, including options for an open layout from restaurant through the kitchen, improving throughput and operational excellence; use of more natural and environmentally friendly building materials; brighter lighting, updated graphics, and vivid and bold colors; and options for a variety of seating areas based on store footprint.

Jamba piloted limited-menu, smaller-format Smoothie Stations, as well as the expanded juice bar concept in California during 2012.

Additional significant expansion for both concepts is planned for 2013, starting in California and New York. At the same time, the company is also investing capital over the next four years in the refresh and redesign of existing stores.

The store design and remodel program supports the company’s strategic growth initiative, enabling expansion of the brand in new locations where traditional stores may not be practical or appropriate.

In 2013, Jamba plans to open 60–80 new units globally, add up to 1,000 JambaGO locations, add up to 100 limited-menu Smoothie Stations, and refresh 75–100 stores.