Industry News | April 23, 2012
Jamba Juice Offers CPG Energy Drinks
Jamba announced it plans to expand the distribution and retail outlets of Jamba All-Natural Energy Drinks beyond the current Northeastern market as part of its strategic goal to accelerate its consumer products platform.
Jamba-branded products for at-home enjoyment are currently available in over 30,000 retail outlets across the nation and in Jamba locations. Jamba is finalizing an agreement with Nestlé to acquire the product formulation and intellectual property for the Jamba All-Natural Energy Drink. The deal is expected to close by June 20, 2012.
Jamba collaborated with Nestlé USA in launching three flavors of Jamba All-Natural Energy Drinks—strawberry banana, crisp apple, and pomegranate blueberry—in the Northeast last year to strong acceptance by both retailers and consumers.
“The Nestlé team has done an excellent job in creating excitement and acceptance for the All-Natural Energy Drink line. We will build on that strength and apply innovative approaches to the new growth phase ahead,” says James D. White, chairman, president and CEO of Jamba.
“A couple of significant retailers with national presence plan to carry the Jamba All-Natural Energy Drink this year and we plan to continue this growth.”
“We’ve previously used only licensing agreements for our consumer packaged goods (CPG) products. As we enter into the new phase of our approach to CPG, we’ll explore joint venture, co-pack agreements and other sales and distribution arrangements to provide us with increased control of our CPG products and enhanced returns,” concluded Mr. White.
Jamba All-Natural Energy Drinks will continue to be available in three great-tasting, fruit flavors: strawberry banana, crisp apple, and pomegranate blueberry. The energy drink beverages contain no artificial preservatives, flavors, or colors, 0g of trans fat, and no high fructose corn syrup.
Additionally, each 8.4 ounce can contains 70% real fruit juice, 80mg of caffeine derived from natural sources, is fat free and 90 calories per serving.
Terms of the transaction were not disclosed.
Food & Beverage
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