Jamba Juice and the SPC Group, a food-specialty company operating more than 4,500 stores, announced the grand opening of their first international Jamba Juice location in South Korea.
The store opened in the Incheon International Airport, the primary airport serving the Seoul area and one of the largest and busiest airports in the world.
“We are very excited about this first location because an international airport will give us visibility to a large and diverse group of travelers to and from Korea, who may be experiencing Jamba Juice for the first time,” says James White, president, chairman, and CEO of Jamba Juice.
"We look forward to working with SPC’s management team to give international consumers an opportunity to experience our better-for-you, great tasting specialty beverages and food. This expansion is a key step in our strategy of becoming a global healthy, active lifestyle brand," White says.
Jamba Juice plans on developing 50 to 70 traditional and non-traditional locations in 2011 and is currently awarding franchise opportunities in select markets around the globe.
“The store opening was a great success,” says Thibault de Chatellus, senior vice president of global franchise and development for Jamba Juice. “The Jamba brand was enthusiastically received by both Korean and international travellers, which bodes well for the development of our brand not only as we expand in South Korea but as we look to grow in other international markets".
