Industry News | February 20, 2009
Jamba Juice Opens Three New Airport Locations
Capitalizing on the trend toward healthier fare within the multi-billion dollar quick-serve category and recognized as one of the healthiest food and beverage brands, Jamba offers foodservice operators and franchisees an opportunity to serve travelers searching for healthy, on-the-go food choices amid a sea of high-fat, low-nutrition airport outlets. With a short installation time and affordable build cost, Jamba’s modular kiosks are specifically designed with eye-catching branding and streamlined operational flow to succeed in high-traffic venues. A total of 50 new Jamba franchise locations are planned for 2009 – of which 30-35 will be non-traditional – as part of the company’s broader strategy to reposition its business model with a greater emphasis on franchising.
“The Jamba Juice product lineup is ideally suited for airport environments offering travelers a great selection of portable and healthy choices that can be enjoyed as they make their way through the airport,” says James D. White, CEO of Jamba Juice. “As we continue to grow our franchise locations, non-traditional outlets will play a key role in our strategy. We plan to introduce several additional airport locations in the coming months and will continue to build upon the success of our college and university-based, non-traditional franchise program which currently includes 23 locations.”
Non-traditional outlets include locations at schools, airports, travel centers, medical centers, stadiums, convention centers, and supermarkets. Among Jamba’s school locations are outlets at the University of Pennsylvania, UCLA, USC, Boston University, Arizona State, University of Illinois, BYU, University of North Carolina, and University of Miami. As part of Jamba’s commitment to support diversity and locally-owned small business entities, whenever possible they seek out and recruit high performing DBE (Disadvantaged Business Enterprises) partners to bid with on new airport opportunities.
Jamba Juice is located in the following airport locations:
- Portland: Pre-security Food Court
- San Diego: Terminal 2
- Newark: Terminal C
- Charlotte: The Atrium
- Denver: Terminal 2
- JFK: The New Jet Blue Terminal
- Houston: Terminal E
- Chicago O’Hare: Terminal 1
Food & Beverage
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