Industry News | May 7, 2008

Jamba Juice Partners with Dole

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Jamba Juice has partnered with the Dole Food Company to launch Jambafruit.com, an online portal where consumers come to together to “blend,” submit, and share smoothie recipes. Coinciding with the Web site roll-out, Dole has produced tens of millions of customized stickers on bunches of fresh bananas that read, “I Want to Jamba!” at thousands of grocery stores nationwide now through May 10.

“Together Dole and Jamba is the ideal match to encourage Americans to make consuming fresh fruit an easy priority,” says Paul Coletta, senior vice president, marketing and brand development at Jamba. “We are thrilled to be working alongside a like-minded brand as we want consumers to feel good about what they put into their bodies. Jambafruit.com is all about coming together to share fresh ideas, great taste, and nutritional value in a convenient and playful one-stop location.”

”We are excited to be partnering with Jamba Juice to communicate to consumers the health benefits of including more fruit in their diets”, says Marty Ordman, vice president, marketing & communications at Dole. “The company is committed to providing the American public with definitive, easily accessible information on nutrition and health and this is one more way to further that goal.”

While visiting Jambafruit.com, users are encouraged to enter for a chance to win a “Healthy Escape Getaway.” The two-night stay at the Four Seasons at Westlake Village, California, will include programs offered by the California Health & Longevity Institute where winners will receive consultations with a lifestyle coach, a registered dietician, an exercise physiologist, or a session in the California Health & Longevity Institute’s Wellness Kitchen and two spa treatments at the Spa at the Four Seasons.