Industry News | November 2, 2012
Jamba Juice Puts a Fresh Face on its Website
Jamba Juice Company announced the launch of its new and enhanced website, which has been refreshed with informative product and nutritional content, invigorated with a more modern look and feel, and optimized to facilitate simple and effective mobile user access.
The new website incorporates interactive elements that identify the visitor's mobile phone browser and immediately adjusts to display a mobile format best suited for that device.
It also adapts to deliver relevant and timely content to support healthy choices on the spot.
"As we set out to reinvigorate the Jamba website, we wanted to create an engaging, online resource that was intuitively responsive and that would best exemplify the relevance of our brand to healthy living," says Julie Washington, chief brand officer for Jamba Juice. "The new website not only provides us with an opportunity to amplify our voice as a top health and wellness brand, but enables us to provide fans with a single source of up-to-date content that is fresh, bite-sized, and relevant to their individual needs."
The company's website has been upgraded with vibrant, colorful, lifelike product images presented in a more modern design aesthetic consistent with the themes and messages that embody the Jamba brand culture of health and wellness.
The new site serves as the one-stop destination for Jamba fans seeking news and information about the Jamba brand, their favorite beverage and menu offerings, events and promotions, and expert tips and advice for living a healthy, active lifestyle.
New enhancements allow visitors to access online content faster and easier, regardless of Internet browser, and interact more directly with subject matter from Jamba's social media channels, like Facebook and Twitter.
Visitors now also have access to relevant and timely information about nutrition and menu planning from Jamba's Healthy Living Council, as well as inspirational messaging about eating better and staying active from brand ambassadors like Jamba's spokeswoman and Olympic gold medalist Venus Williams.
The site was designed by Modern Climate, who was selected as the digital agency of record partner for Jamba Juice based on its expertise in the creative and strategic design of digital experiences, along with its ability to integrate social mediums to bring to life Jamba's brand philosophy, "Live Fruitfully," to their consumers.
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