Industry News | April 29, 2002

Jamba Juice Raises $166,000 for American Cancer Society During Free Smoothie Celebrations Held Nationwide April 16th-20th

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

April 2002 (Newstream) -- From April 16th to the 20th, Jamba Juice threw Free Smoothie Celebrations nationwide by giving away 201,500 free 24-oz. smoothies (a total estimated value of over $725,000) at 276 stores across the U.S.A. Topping last year's efforts that raised more than $150,000 for local charities, Jamba Juice collaborated with the American Cancer Society enabling them to raise $166,000 to help fight cancer.

Jamba Juice undertook the effort specifically to educate its customers on cancer prevention and the benefits of consuming five or more servings of fruits and vegetables a day, and to promote Jamba Juice smoothies as a delicious way to help reach 5-A-Day goals.

"We are thrilled to have reached so many people last week through this effort," said Jamba Juice founder Kirk Perron. " The amount of money raised is an indication of how passionate people are about helping to fight cancer - it was a gratifying experience for the entire Jamba Juice team."

In each city across the country on alternate days from April 16th to the 20th, Jamba Juice opened its doors to all takers and gave each person a free 24-oz. smoothie of their choice. Customers were also given the opportunity to donate to the American Cancer Society, whose volunteers were on hand to accept the funds and answer questions about the programs that will benefit from the proceeds.

"The American Cancer Society depends on the generous support of individuals and businesses across the country," said H. Fred Mickelson, national volunteer chairman for the American Cancer Society's Board of Directors. "Support like Jamba Juice's, coupled with the tireless efforts of Society volunteers and staff, keep the flame of hope alive for many cancer patients and their loved ones."