Industry News | May 25, 2010

Jamba Juice Smoothies Can Now be Made at Home

Email this story Email this story
Printer-friendly versionPrinter-friendly version

Jamba Juice Company has joined forces with Inventure Foods, Inc. to offer convenient, make-at-home varieties of the Company's legendary smoothies. Jamba All Natural Smoothies appear in a number of leading national grocery stores this week with a suggested retail price of $2.99 to $3.29 per unit.

Jamba All Natural Smoothies contain real fruit, non-fat yogurt, and an antioxidant boost with 100 percent of the daily value of Vitamin C. Each serving is fat-free, provides one full serving of fruit, and contains 0 mg of cholesterol and 120 calories or less when prepared as directed. Each package makes two, eight-ounce servings.

Jamba All Natural Smoothies are very easy and quick to make. Simply add apple juice, blend for less than 60 seconds, and enjoy a delicious, made-at-home Razzmatazz, Mango-a-go-go or Strawberries Wild smoothie.

"It's no secret that Jamba enthusiasts love their Jamba Juice smoothies, so we knew we had to get every last detail right with this grocery store variety," says Steve Sklar, senior vice president of marketing for Inventure Foods. "We worked diligently with the Jamba Juice team to make sure our at-home varieties offered the same consistency and great taste customers have come to expect at a Jamba Juice store."

"The Jamba brand name stands for great taste and high quality with a dose of fun - and those attributes were central to our efforts in developing an at-home version of three of our very popular classic smoothies," says Susan Shields, chief marketing officer for Jamba Juice Company.

"To deliver on our brand promise, we've put an extraordinary amount of effort into the development of the Jamba All Natural Smoothies, and we are confident that our current Jamba fans will love them," Shields says. "In addition, we expect to introduce the Jamba brand to a whole new set of fans in areas of the country where we don't currently have stores."

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.