Industry News | November 10, 2009

Jamba Juice VP Earns Promotion

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Jamba Inc. announced the promotion of veteran marketer Susan Shields to senior vice president and chief marketing officer of Jamba Juice Company. She will join the Jamba Juice executive leadership team reporting directly to James D. White, president and CEO of Jamba Juice Company.

“Susan’s promotion is a reflection of her extensive experience in leading brand marketing and product innovation teams and her success in driving our licensing growth platform since her arrival to Jamba in January,” White says. “I could not be happier to have Susan join the executive team in this capacity.”

In her new role, Shields will help drive comprehensive growth of the Jamba brand through leadership of all system-wide marketing and total innovation initiatives.

“I am extremely excited about my enhanced responsibilities at Jamba as I feel that the brand and company embody my personal passions,” Shields says. “I look forward to working with the team here to take the company to the next level.”

Shields has over 20 years of strategic leadership experience in marketing, brand and product development, innovation, and business development within the retail and CPG food industry with an emphasis on the development of better-for-you food offerings. Previous to her appointment as senior vice president and chief marketing officer, Shields held the position of vice president of consumer products, licensing, and growth initiatives at Jamba Juice Company. In that position, she drove the deployment of Jamba’s consumer products licensing strategy and successfully built the foundation for all current and future brand extension initiatives. She has also served as senior vice president of innovation and product development at Beautiful Inc., group vice president of innovation at Safeway where she was responsible for the growth of Safeway’s billion-dollar innovation pipeline within their consumer branded business, senior vice president of new ventures and marketing at Del Monte Foods, and has held numerous positions with the Quaker Oats Company.

Shields holds an MBA from the Kellogg School of Management at Northwestern University, where she was an Austin Scholar, and she has a Bachelor of Arts degree from Williams College.