Jamba Launches All Fruit Smoothie

Jamba, the leading blender of fruit and other naturally healthy ingredients, has launched a $2.95 All Fruit Smoothie, for a limited time, in all Jamba Juice stores. Jamba is taking steps to educate the consumer of the benefits of Jamba smoothies, which not only taste great, but are good for you.

“Our product is 210 calories, offers more real fruit, 100 percent natural ingredients, contains no high-fructose corn syrup, and has no added sugar. We do all that while never sacrificing Jamba’s great taste,” says Paul Coletta, Jamba’s senior vice president of brand development. “At $2.95, the Orange Refresher is a great value.”

Consumers will be invited to buy this or any smoothie and receive a second smoothie for free, with a valid on-line coupon, which will be distributed electronically and also available at www.jamba.com. The coupon will be valid from July 17, 2008 through July 30, 2008. Jamba will also offer a summer loyalty card to all customers to reward more frequent visits, from July 24, 2008 through September 21, 2008.